Time is a great teacher, unfortunately it kills all its students
(Source: tagatag, via pie-sandwich)
somewhere i have never travelled,gladly beyond
any experience,your eyes have their silence:
in your most frail gesture are things which enclose me,
or which i cannot touch because they are too nearyour slightest look easily will unclose me
though i have closed myself as fingers,
you open…
“Copy is Strategy. Copy is Moral Suasion. Copy is Human Behavior. Copy is what you do with what you have. Copy is making you want what I have more than the money it costs. Copy is taking an idea from the back of my head and putting it in the back of your head. (For it is more important to mint ideas than to coin words.) Copy is putting words together after you have learned how people are put together.”
-Hal Stebbins,from his address entitled, “Our Creative Challenge In a Changing World,” delivered at the World Conference of International Advertising Association in 1966
“An advertising man is a man who takes facts and translates them into ideas; translates these ideas into emotions; trantslates these emotions into people; translates these people into sales.”
-Hal Stebbins, in an address entitled, “Words About Words,” delivered before the Advertising Association of the West in 1957
(Source: blua)
(Source: itsthismodernglitch, via stayanindividual)